Done-for-you program validation + 12-month launch roadmap
20% off for a limited time only
How To Know With 95% Certainty If People Will Buy Your Health or Wellness Coaching Program
(and how to fix it if they won't)
The Launch With Confidence Formula™ validates your idea, positions you to stand out from other coaches, and saves you from wasting time and money on something that won't sell
What Is The Launch With Confidence Formula™?
The Launch With Confidence Formula™ is a revolutionary done-for-you validation and positioning system that helps you to:
Know with 95% certainty that your coaching offer will sell (before you invest a single minute building it)
Get clear, actionable advice on how to fix an offer if people aren't buying it
Feel confident you'll attract people who are ready to work with you (without using high-pressure sales tactics or feeling sleazy)
Avoid wasting time with tire-kickers and price shoppers (because you have a validated offer that attracts your perfect-fit clients, month after month)
Launch with a complete 12-month strategic roadmap for your coaching business (instead of guessing what to do next)
Know exactly how much to charge (and how you can charge premium pricing with confidence)
And you can get this in as little as 3 days.
Why this? And why now?
I’ve worked with over 1,000 health and wellness professionals. And I saw many of them get burned by “expert” marketing advice that failed them.
I even saw this first-hand when I worked for an expensive “hand them a funnel” program.
For 7 years, I worked on a team that helped health and wellness professionals build an online business. And I watched a pattern repeat itself over and over again.
Passionate, skilled practitioners, who paid tens of thousands of dollars for the program, were handed a webinar funnel they didn't understand. They were just told to "trust the process" because it was a "proven system."
While some of them found success (thankfully), there was a large portion of them who struggled. And I could see why...
The funnels they were given didn't help them stand out...
They didn't build trust...
And the practitioners and coaches often told me their webinars didn't feel aligned with who they were.
These were people who could genuinely change lives — dietitians, functional medicine doctors, health coaches, and even medical doctors who wanted out of the “sick care” system.
And they were being set up to fail because they were forced into a cookie-cutter, assembly line type system.
They came to my calls for help. And when I tried to improve their funnels using my 29 years of Fortune 500 marketing expertise… plus advanced copywriting skills I learned from one of the top alternative health copywriters in the world… the organization told me to knock it off.
I couldn't believe it! Instead of improving their funnels so they could stand out and build trust with potential clients, I was told to "dumb it down" and “stick to the template.”
I felt sick watching what happened to them.
They deserved better.
During the years, I saw this pattern repeated over and over. And I identified the three critical problems with that system:
Problem 1:
No Validation Process
There was nothing in place to test if their offer would actually sell before they spent months building it. They were just expected to follow the template and hope it worked.
Problem 2:
Nothing helped the expert stand out
The cookie-cutter approach made everyone sound the same. There was no strategic positioning or differentiation. Just generic funnels that blended in with every other coach in their space.
Problem 3:
The system didn't build trust
The marketing tactics felt aggressive and inauthentic. Many practitioners told me their webinars didn't feel aligned with who they were or how they wanted to serve. They felt "salesy" using these methods.
But what if there was a solution…
What if you could tap into hidden market demand your competition is missing, and position yourself as the obvious choice?
What if you could attract people and pre-sell them on your coaching offer, without posting endlessly on social media, using "trial and error" marketing, or resorting to sleazy sales tactics?
What if you could validate your coaching offer in less than a week, knowing with 95% certainty it will sell before you build it?
That's exactly what The Launch With Confidence Formula™ does.
The Launch With Confidence Formula™ gives you a way to stand out from the competition so people see you as the obvious choice
The Launch With Confidence Formula isn't about generic advice for course creators, tactics about posting more on Instagram, or creating a funnel that makes you sound like everyone else.
Instead, it’s designed specifically to address the unique challenges you face when building a health or wellness-based coaching business.
And it helps you avoid wasting time creating something you’ll have a hard time selling.
It’s based on thorough market insights to help you develop your unique positioning so you stand out from the competition and invite the right people in.
Then with a trust-building marketing strategy, you become the obvious choice to work with.
Here's the difference:
The Launch With Confidence Formula is a done-for-you market validation and strategic marketing system.
It’s designed to fill the gaps I've seen after watching countless health and wellness professionals struggle with generic, cookie-cutter marketing advice that didn't work for them. It gives you:
✓ Validated market demand for your specific offer
✓ Clear competitive differentiation so you stand out
✓ Strategic positioning that builds trust and attracts ideal clients
✓ A complete roadmap for moving forward with confidence
All in 3-5 business days.
Keely was already running a successful coaching business with over 60 women in her high-ticket program when I ran her research. She was stunned to learn she's just scratching the surface of the market potential.
"This is insane! This is pretty important stuff that you've given me. There's massive potential. It's brilliant the way this is reframed. I was like, wow, that’s even better than what we have now.”
Keely F. PhD
Registered Dietitian
Joy gained the confidence to purse her dream after being misguided by a marketing "expert."
“When I first started health coaching, I wanted to focus on Hashi, and a marketeer said, 'I think there’s a lot of people out there doing it, and it’s not really the right space' and talked me out of it.”
“It’s really nice to have all of the thoughts that I had 3 years ago validated by somebody who knows what they’re doing with market research. Everybody should have a Nicole by their side.”
Joy D.
Hashimoto's Expert
You might be wondering, "How does The Launch With Confidence Formula™ actually work?"
Here's how:
→ It starts with a 30-minute intake call. We’ll talk about your offer, your ideal clients, and your goals
→ Then I’ll handle all the research for you. I’ll analyze market demand, the competitive landscape, positioning opportunities that will make you stand out, and trust-building strategies for YOUR specific offer
→ We’ll review your entire plan in a 60-minute strategy session.
I’ll walk you through your personalized report and complete roadmap, including my recommendation for specific action steps over the next 12 months
Timeline: 3-5 business days from start to finish.
But what if you're not sure what your offer should be yet?
Maybe you have a few ideas but don't know which one to focus on. Or maybe you're starting from scratch.
That's why I included The $10K/Month Offer Finder™ as a bonus with the Launch With Confidence Formula.
I usually sell it for $47, but you get it for free.
This 30-minute system helps you identify your most profitable coaching program idea using the same framework I used with 1,000+ health & wellness professionals.
The $10K/Month Offer Finder includes:
The Demand Decoder™
To discover what clients are really asking for
The Fast Income Matrix™
To identify what has the highest-converting
The $10K Offer Filter™
So you can choose the ONE offer that fits you best
Bottom line: Whether you have a clear offer idea or need help finding one, you're covered. Once you know what you want to validate, The Launch with Confidence Formula does everything else for you!
You’ll have a full report that gives you:
✓ Validated market demand — Know with 95% certainty your offer will sell before you build it
✓ Recommended pricing — Clarity on what to charge, each step of the way
✓ Competitive differentiation — Understand exactly how to stand out and position yourself as the obvious choice, so you can confidently charge premium prices
✓ Trust-building messaging — Get the exact language to attract ideal clients who are pre-sold on working with you
✓ Strategic roadmap — A clear, step-by-step plan for what to do next (no more guessing or analysis paralysis)
This framework gives you the clarity and confidence you need to move forward.
Without it, you risk:
❌ Continuing to waste time on tactics that don't work
❌ Building offers nobody wants
❌ Spending thousands on ads and funnels that don't convert
❌ Staying stuck in the feast-or-famine cycle
❌ Maybe giving up on your dream
But with validated demand, strategic positioning, and a clear roadmap, you’ll have a solid plan in place to finally build the sustainable coaching business you've been working toward...
… one that attracts ideal clients, gives you freedom, and allows you to help people without compromising your values.
I'm inviting you to take advantage of a 20% savings.
When this offer goes live, I will charge $497 for it. But with this special invitation, you pay only $397.
$497
$397
So here's everything included in The Launch With Confidence Formula™:
Offer Clarity & Selection
✓ The $10K/Month Offer Finder™
A fast, 30-minute system that helps you choose your most profitable coaching program idea before you validate anything.
You’ll identify what your ideal clients are already asking for, which problems convert fastest, and which offer aligns best with your experience and strengths, so you start the validation process with an idea that’s positioned for revenue from day one.
Market Validation & Research
✓ Complete Market Validation Report
Data-driven analysis showing whether your idea is worth pursuing, backed by real metrics from YouTube, Amazon, Reddit, and keyword research. You'll know exactly how much demand exists, what people are already searching for, and where your biggest opportunities are.
✓ Audience Insights & Buyer Psychology
Detailed profiles showing who your ideal clients are, what they're struggling with, how they talk about it, and what they're ready to invest in, so your messaging hits the mark from day one.
✓ SEO & Paid Ads Blueprint
A list of validated keywords, ad opportunities, and traffic sources, plus insights on the best time to launch your offer, cost-per-click ranges, and timing to maximize ROI.
Strategic Positioning & Messaging
✓ Messaging Framework
The foundation for your marketing, complete with positioning statements, key phrases to use (and avoid), and examples of messaging angles that convert attention into sales.
✓ Ad and Content Ideas
Specific headline, hook, and angle concepts for ads, social posts, and content that align with what people are already searching for and engaging with online.
✓ Objection-Handling Library
Ready-to-use talking points that overcome the biggest doubts or fears your audience has about buying, based on what they're actually saying in forums and reviews.
Offer & Funnel Strategy
✓ Offer & Product Strategy
Clear recommendations for what types of offers to create at each price point (low, mid, and high ticket), including suggested product names, structures, and core promises that match proven market demand.
✓ Funnel Copy & Structure Recommendations
Outlines for your initial offer, add-ons to build more value, upsells, and a premium program, showing exactly how to position and price each one for conversion.
Implementation Roadmaps
✓ 90-Day Action Sprint
A step-by-step roadmap showing what to do first, what to test, and when to launch each element, so you can move from idea to sales quickly and confidently.
✓ Long-Term Growth Roadmap
Suggestions for additional product extensions, content opportunities, and niche expansions to grow your brand and revenue over time.
Plus: Two 1-on-1 Strategy Sessions With Me
→ 30-minute intake call to understand your offer, ideal clients, and goals
→ 60-minute strategy session where I walk you through your personalized report and answer all your questions
Timeline: 3-5 business days from intake to delivery.
By the end of The Launch With Confidence Formula™, you'll be able to use my proven validation and positioning process to build a coaching business that gives you freedom, financial security, and the ability to help people on your terms.
To summarize:
Step 1: Know What Will Sell (Before You Build It)
You’ll get validated market demand using real data, and analysis showing what people are searching for, buying, and struggling with.
With this, you’ll invest your time and money building offers that are pre-sold before you even launch them.
Step 2: See What's Working in Your Market (And What Isn't)
You’ll have an analysis of what offers are selling, what messaging is resonating, and where competitors are falling short.
This gives you a data-backed understanding of the marketplace and can identify opportunities to create offers that fill unmet demand.
Step 3: Get Your Strategic Roadmap (So You Know Exactly What to Do Next)
You’ll know how to move from insights to action with confidence by following a clear, personalized plan that shows you what offers to create, how to price them, when to launch, and what steps to take over the next 90 days and beyond.
Your Positioning & Marketing Expert
Nicole Piper helps health and wellness professionals build profitable online coaching businesses using a unique blend of Fortune 500-level marketing strategies and world-class copywriting training. She spent 29 years building globally recognized brands like MTV, Nickelodeon, and Pokémon before focusing exclusively on the health and wellness space.
Since 2018, she's helped with over 1,000 practitioners create marketing funnels. Many of them have added $10,000 - $20,000 to their monthly income... and some much more. She lives in Connecticut when she's not traveling or spending time in France, where she likes to enjoy the country's open-air markets and joie-de-vivre lifestyle. In her free time, she enjoys cooking nutritious meals for friends and family, skiing, and ballroom and Latin dancing.
Frequently Asked Questions
Q. I already have a niche. Do I still need this?
A. Yes! Having a niche is just the starting point. The Launch With Confidence Formula shows you whether there's actual demand in your niche, what your ideal clients are searching for and willing to pay for, how to differentiate yourself from competitors, and what messaging builds trust. Most health and wellness professionals have niched down but still struggle to attract clients because they don't have validated offers or strategic positioning. This framework gives you both.
Q. What if I'm not sure what my offer should be yet?
A. The Launch With Confidence Formula™ is designed to validate and improve an offer idea. If you're not sure what offer to test, you’ll have access to The $10K/Month Offer Finder™ program as a bonus. Most people go through the program in under 30 minutes. Once you have your offer idea, The Launch With Confidence Formula will help you validate it, refine it, and position it strategically.
Q. How much time will I need to invest?
A. Minimal! You'll have a 30-minute intake call with me at the beginning and a 60-minute strategy session at the end. That's it. I handle all the research, analysis, and strategy development for you. The entire process takes 3-5 business days from start to finish, and you only need to invest 90 minutes of your time.
Q. What if the research shows my offer idea won't work?
A. If the research shows low demand or too much competition, I'll provide alternative positioning angles or suggest pivots based on what IS working in the market. It's far better to know your offer won't sell before you waste months building it, thousands on ads, and your confidence trying to make it work. With The Launch With Confidence Formula, you'll walk away with clarity either way. And that clarity is worth far more than the investment.
Q. What happens after the launch with the confidence formula?
A. You'll have everything you need to move forward with confidence: validated market demand, strategic positioning, messaging frameworks, a detailed 90-day action plan, and a 12-month strategic overview. From there, you’re ready to implement!
If you want help implementing your plan, I’m launching a training (early 2026) for people who want to develop their Unique Positioning and the key marketing assets they’ll need to sell their program. If you’re one of the Premier Members, you’ll be at the front of the line to get one of the 8 seats in the program.
Lastly, this process may also lead to an invitation to work together in a unique partnership capacity, where I handle all your marketing. Either way, you'll have a clear path forward. No more guessing or wondering what to do next.
Q. Is there a guarantee?
A. Yes. If you complete the intake call and I determine that your offer idea isn't a good fit for validation (for example, it's too vague or you're not ready), I'll refund your investment in full. My goal is to help you succeed, not take your money if I can't deliver value. However, once we complete the research and strategy session, all sales are final because you'll have received the full deliverable.
Q. How long will I have access to the materials?
A. You'll receive your complete research report, strategic roadmap, and all deliverables in a Google folder that you can keep forever. There's no expiration date or login required. It's yours to reference and use as you build your business.
You Didn't Get Into Health and Wellness to Struggle With Marketing
You got into this field to help people transform their lives.
But somewhere along the way, you found yourself stuck in the exhausting cycle of:
- Guessing what program to create
- Posting content that gets likes but not clients
- Watching your bank account dwindle while you "build your audience"
- Wondering if you'll ever make this work
The truth is: You don't need more tactics. You don't need another course promising "six figures." You don't need to post more, hustle harder, or compromise your values.
You need validation. You need positioning. You need a clear roadmap.
That's exactly what The Launch With Confidence Formula™ gives you, in just 3-5 days.
Imagine knowing with 95% certainty that your program will sell before you build it...
Imagine launching with paying clients already lined up...
Imagine finally having the freedom, income, and impact you've been working so hard to create.
That future is available to you right now.
$497
$397